410-101 Real Questions To Pass Facebook Certified Media Buying Professional Exam

1. Topic 1, Explain fundamentals of Facebook buying

You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.

They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.

Your client would like for you to encourage people who visited the website to complete a new transactions/purchase.

What type of ads would you launch in order to achieve this goal? Choose only ONE best answer.

2. You’ve launched two campaigns with five ad sets. Two ad sets are not spending their budget.

As a matter of fact, they’ve only spent $1 of the $50 you placed the budget for each ad set.

What are some of the reasons your ad sets are not running?

Select all that apply. Choose ALL answers that apply.

3. What are the different placements you can select in a campaign?

Select all that apply. Choose ALL answers that apply.

4. What tools can you use to launch new campaigns on Facebook?

Select all that apply. Choose ALL answers that apply.

5. Your client is posting 5 times a week, and they want you to promote each post as interaction ads, with a budget of $20 for each.

Your community manager published a post with a big grammatical mistake, but already spent $5 on the campaign for this post.

Your client calls you complaining, and you immediately tell your community manager to fix the post and re-active the campaign.

What options does the community manager have in fixing this mistake? Choose only ONE best answer.

6. What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.

7. You need to run a campaign with two bidding options and two different audiences.

How many campaigns and ad sets do you need to launch? Choose only ONE best answer.

8. You set a lifetime budget of $10,000 for your campaign.

How much is the maximum Facebook will spend? Choose only ONE best answer.

9. Topic 2, Align Facebook campaign to business goals

You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.

What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for? Choose only ONE best answer.

10. Which of the following is not a direct response type of ad? Choose only ONE best answer.

11. What are the different type of forms you can currently purchase ads on Facebook? Choose only ONE best answer.

12. Which are the two bidding options that will allow your customer to predict results of their campaigns?

Select two that apply. Choose ALL answers that apply.

13. What is the main difference between brand marketing and direct response marketing within Facebook? Select all that apply. Choose only ONE best answer.

14. What determines the “Total Value” of your ads? Choose only ONE best answer.

15. Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.

The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.

You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.

Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option. Choose ALL answers that apply.

16. The agency your are working at just landed a big client. A record label who works with up-and-coming artists and has successfully launched careers of several artists.

You are on the team responsible for the launch of a new album recorded by an up-and-coming rock band. They also plan to hold a multi-city tour in the next 4 months.

The record label has realized that in order to sell-out concerts, they need to maximize reach to audiences interested in “rock” for 1 month with multiple ads prior to the concert. You have video and image content as creative.

What are some of the recommendations you make for running these ads? Select all that apply. Choose ALL answers that apply.

17. Your client is launching a new car nationwide.

They’ve come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.

What buying option should they use and how should you optimize your campaigns? Choose only ONE best answer.

18. Your client wants to improve the results of your ads, so they suggest to increase the bidding.

You explain to them that multiple factors affect results; bidding is only one of them.

What are the other factors that affect your ad results? Select all that apply. Choose ALL answers that apply.

19. Your client gave you 50 USD to run an ad. You are required to run the campaign for 20 days on a daily budget.

They want you to run a post engagement to a custom audience of their customer database.

More specifically, customers who have bought a product in the past 180 days.

What is the daily budget for the campaign and how would you set it up? Choose only ONE best answer.

20. What will determine the results of your campaigns on the Facebook platform?

Select all that apply. Choose ALL answers that apply.