AAM Architect Exam AD0-E452 Questions – Adobe Audience Manager Architect

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AAM Architect Exam AD0-E452 Questions – Adobe Audience Manager Architect

1. A large bank needs to develop the taxonomy to manage its assets in the Audience Manager given the following scenario:

– Collects site activity data from multiple websites set up for a respective Line of Business (LOB)

– Has extensive data available in CRM system on its current customers

– Tracks media in DMP (Display, Video, Search, Social, etc.)

– Has multiple teams and partners using the data available within Audience Manager for audience development

– Uses Audience Manager as a central platform to develop and activate audiences in owned and paid channels

Which recommendation should an architect make for Traits name taxonomy development?

 
 
 
 

2. An architect is examining the network traffic on a client’s website to verify that server-side forwarding is working correctly.

What should the architect look for in the response to the Adobe Analytics call?

 
 
 
 

3. A retail customer users Adobe Analytics, Audience Manager, and Experience Cloud ID service.

For the launch of a new product, they want to capture and segment users based on the following data points:

  1. Whether the user clicked the Homepage banner for the new product
  2. Whether the user viewed the Product Detail Page for the new product
  3. Whether the user added the new product to their cart
  4. Whether the user completed a purchase of the new product

These data points will be used to build segments for the following use cases:

  1. Re-target non-converters who showed interest in the product but did not convert
  2. Next page site personalization for users who abandoned their cart
  3. Instant suppression of recent converters

Which data collection method should the architect recommend?

 
 
 
 

4. A Marketing Manager launches a Display campaign and needs to track what media creative visitors are seeing most often. The traits are set up properly, but do not show any data.

https://mysite.demdex.net/event?d_src=123654&d_site={%site_ID%}&d_creative={%creative_id%}

What is causing this issue?

 
 
 
 

5. A client needs to send marketing emails using Adobe Campaign to all customers who have logged in to the website within the past 30 days but have only bought products at a retail store location. These customers are represented in AAM using the segment name of “1st Party: Recent Visitor – Retail Shoppers”.

Which identifier should an architect use to meet these requirements?

 
 
 
 

6. A client wants to increase website performance by limiting the number of Experience Cloud JavaScript server calls.

Which action should the architect recommend to meet the requirements?

 
 
 
 

7. A global telecommunications company wants to allow its business practitioners to create onboarded traits for onboarded first-party data through Natural Match.

The business practitioners only have access to their own region-specific data sources.

– The Customer ID is synched with Data Source ID: 432145.

– The Latin America Business Practitioner has access to Data Source ID: 761432.

– Adobe Experience Cloud ID is enabled.

– The files are split by each region.

Which design should the architect select to meet these requirements?

 
 
 
 

8. A customer wants to update all trait rules in AAM.

Which API sequence should the customer use?

 
 
 
 

9. An architect needs to devise a plan to capture user activity given the following scenario:

– A credit card company plans to run an acquisition program in partnership with a hospitality company.

– The hospitality company agrees to advertise the credit card company’s product offer on its website to its current customers.

– The hospitality company redirects the current customers to the credit card company’s website to apply for the credit card after clicking on the advertisement.

– The hospitality company wants to track the members’ actions on the credit card application pages in Audience Manager.

What should an architect recommend to meet these requirements?

 
 
 
 

10. A software company is interested in alerting current customers about upcoming webinars. The company recently published white papers across owned channels.

The client’s IT organization has made the following digital investments:

– Adobe Audience Manager, Analytics, and Target

– CMS, CRM, and email platforms from third parties

– An internally developed data store

Which approach should be used to meet the requirements?

 
 
 
 

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