Adobe Analytics Business Practitioner AD0-E202 Real Questions

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Adobe Analytics Business Practitioner AD0-E202 Real Questions

1. An analyst create a workspace based on two separate segments:

  1. A) A Product type = electronics
  2. B) Marketing channel =affiliate

As a follow-up analysis the analyst wants to identify electronics sales from the affiliate channel over the past 90 days.

Which segment should the analyst create to fulfill these requirements?


2. A pet food company with an eCommerce store is currently working with two different media agencies to drive online sales through Paid Search advertisements.

They user a parameter in the Tracking Code variable to distinguish between traffic driven by each agency, and they would like to understand which agency is more effective at driving sales.

Which metric should they use to compare and evaluate the agencies Return on Investment (ROI) performance?


3. A software company released a new product Software44.ID:12345.

When analyzing the products report in order to see how the orders performed since the release of Software4, the product Name report looks like this:

* Software1:144 orders

* Software2:139 orders

* Software3: 58 orders

* Unspecified: 21 orders

The marketing manager wants Unspecified to appear with the product name in the report.

What should the analyst do?


4. Per a solution design reference, the following variables are set when a social share occurs:

event5 – Social Share

eVar7 – Social Share Channel

prop7 – Social Share Channel

In Adobe Analytics Reports, which report can be created?


5. An analyst wants to use all of the following variables to configure a single fallout report:

* Landing page prop

* Marketing channel eVar

* Product view event

* Product category eVar

Which tool should the analyst use?


6. The website manager asks an analyst to provide an analyst for the churn rate over a period of time among the visitors of product pages.

Which visualization should the analyst choose in order to support the analysis?


7. A web analyst is viewing a report in an Analytics’ Workspace freeform table and sees a dark grey triangle.

What is the specifying in the report?


8. A learning platform is prompting the registration to a webinar on three pages. On each page Each page there is a button for webinar registration. Clicking the button triggers event1.

On page A they have a featured video presenting the webinar. The video named’ New webinar’’ is recorded in evar4, once the video is played. Page B and Page C do not have any videos.

Consider the following scenario:

A user comes to page A, watch the video and clicks on the registration button, but then decides to also check page B, then C. On page C the user clicks again on the registration button.

What other of any, should be in place, so that only one registration click is associated with the webinar’’ value of evar4.


9. An analyst has to alter a request in report Builder in order to illustrate the number of order by month and by purchase country. Currently it displays only the total values by month.

What are two ways the analyst can address this change? (Choose two.)


10. Which option should a Shared User select In the Dashboard Manager to see changes/Updates made by the Dashboard Owner?


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