Google Analytics Individual Qualification Exam Questions

The Analytics Individual Qualification is a demonstration of proficiency in Analytics that is available to any individual who has passed the Analytics IQ exam.The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.

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Google Analytics Individual Qualification Exam Questions

1. Auto-tagging is used to collect data from which kinds of traffic?

 Website referral traffic

 Search engine traffic other than Google

 Social media traffic

 AdWords Campaign traffic

2. Which report indicates the last page users viewed before leaving your website?

 All Pages report

 Landing Pages report

 Exit Pages report

 Pages report

3. What is a “secondary dimension” in Google Analytics?

 A visualization that allows you to understand the impact of your data.

 An additional widget you can add to a dashboard for more specific analysis.

 An additional dimension you can add to a report for more specific analysis.

 An additional metric you can add to a report for more specific analysis.

4. Once you have deleted a view, you have a limited number of days to restore that view.

 False

 True

5. Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

 Active Users report

 Users Flow report

 User Explorer report

 Cohort Analysis report

6. Custom Dimensions can be used as which of the following?

 Primary dimensions in Custom Reports

 Secondary dimensions in Standard reports

 All of the above

 Secondary dimensions in Custom Reports

7. Which of these is NOT a benefit of using segments in your data analysis?

 You can analyze users by single or multi-session conditions

 You can isolate and analyze specific conversion paths using conversion segments

 You can compare behavior metrics for groups of users like Converters vs non Converters

 You can permanently modify the data in your view

8. By default, which of these are NOT Remarketing audiences that you can define?

 Users who played a video on your website

 Users who visited a specific page on your website

 Users who visited your physical store

 Users who speak a particular language

9. What feature would you set up to collect company-specific data such as Member Status?

 Custom Dimension

 Custom Metric

 Custom Filter

 Event Tracking

10. Which tags does Google Analytics recommend to accurately track campaigns?

 Source, Content, and Term

 Medium, Source, and Content

 Medium, Source, and Campaign

 Campaign, Content, and Term

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