Google Analytics Individual Qualification Exam Questions

The Analytics Individual Qualification is a demonstration of proficiency in Analytics that is available to any individual who has passed the Analytics IQ exam.The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.

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Google Analytics Individual Qualification Exam Questions

1. Auto-tagging is used to collect data from which kinds of traffic?

 
 
 
 

2. Which report indicates the last page users viewed before leaving your website?

 
 
 
 

3. What is a “secondary dimension” in Google Analytics?

 
 
 
 

4. Once you have deleted a view, you have a limited number of days to restore that view.

 
 

5. Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

 
 
 
 

6. Custom Dimensions can be used as which of the following?

 
 
 
 

7. Which of these is NOT a benefit of using segments in your data analysis?

 
 
 
 

8. By default, which of these are NOT Remarketing audiences that you can define?

 
 
 
 

9. What feature would you set up to collect company-specific data such as Member Status?

 
 
 
 

10. Which tags does Google Analytics recommend to accurately track campaigns?

 
 
 
 

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